Google Tech Talks May, 6 2008 ABSTRACT "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. ... In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons ... who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the... View MoreGoogle Tech Talks May, 6 2008 ABSTRACT "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. ... In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons ... who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind." -- Edward Bernays, founder of the public relations industry. Billions of dollars are spent each year in the United States alone on public relations, a little-understood profession that has become a modern propaganda-for-hire industry. "Publicity" was once the work of carnival hawkers and penny-ante hustlers smoking cigars and wearing cheap suits. Today's PR professionals are recruited from the ranks of former journalists, retired politicians and eager-beaver college graduates eager to rise in the corporate world. They hobnob internationally with corporate CEOs, senators and US presidents. PR wizards concoct and spin the news, organize phony "grassroots" front groups, spy on citizens, and conspire with lobbyists and politicians to thwart democracy. In today's electronic age, they use 800-numbers and telemarketing, advanced databases, and "video news releases" -- entire news stories written, filmed and produced by PR firms and transmitted electronically to thousands of ...